USP: Unique Selling Proposition
The full form of USP is “Unique Selling Proposition“. Unique means to choose an absolutely different approach to Marketing, Selling means exchanging money for service or product and Proposition means Providing an offer or a proposal to buy something.
The Unique Selling Proposition (USP) is a feature that differentiates a product or service from its competitors, such as the lowest cost, highest quality, or first-of-its-kind product. USP is a unique feature of a product/service that differentiates one product from others on the market. The USP theory states that these campaigns made unique proposals for clients that convinced them to change brands. A successful USP promises a clearly articulated benefit to consumers, offers them something that competitive products cannot or does not offer, and is attractive enough to attract new customers. For example, you know that Domino Pizzas offers hot pizza delivered to your home in less than 30 minutes, if the company does not keep its promise, it offers the pizza for free. It is called the Unique Selling Proposition.
Other full forms of USP
| Full Form | Category |
|---|---|
| U S Pharmacopeial | General |
| Unidentifiable Street Pizza | Food & Nutrition |
| Unified Settlement Planning | Architecture & Constructions |
| Uninterruptible Signal Processing | Networking |
| Unión Sindical de Policías | Politics |
| Unique Selling Point | Marketing |
| Unique Selling Position | International Business |
| Unique Selling Proposal | US Government |
| Unique Selling Proposition | General Business |
| Unique Sensory Power | Physiology |
| Unit Sales Price | Accounting |
| Unité Spéciale de la Police | Security & Defence |
| United Security Products | General |
| United States Penitentiary | Law & Legal |
| United States Pharmacopeia | Healthcare |
| United States Prisons | Law & Legal |
| Universal Selbstlade Pistole | Military |
| Universal Self-reloading Pistol | Law & Legal |
| Universal Space Platform | Astronomy & Space Science |
| Universal Storage Platform | Data Storage |
| Universal Stress Protein | Genetics |
| Universal Suspension Pump | Products |
| Universale Selbstlade Pistole | Law & Legal |
| Universidade de Sao Paulo | General |
| University of Sao Paulo | Universities & Institutions |
| University of the Sciences in Philadelphia | Universities |
| University of the South Pacific | Universities & Institutions |
| University Scholars Program | Universities |
| User Stored Procedure | Assembly |
| Utah State Prison | Law & Legal |
| Uttama Seva Padakkama | Military |